Privacy policy
Tonika NZ Limited - FishBru Privacy Policy
FishBru is a brand of Tonika NZ Limited. We respect your privacy and are committed to protecting the personal information you provide to us.
This Privacy Policy explains how Tonika NZ Limited collects, uses, stores and discloses personal information when you visit the FishBru website, purchase our products, contact us or otherwise interact with us.
This Privacy Policy applies to customers and visitors in New Zealand.
1. Who we are
Legal entity: Tonika NZ Limited
Trading name/brand: FishBru
Location: Pataua North, Whangārei, New Zealand
Email: grow@fishbru.co.nz
· In this Privacy Policy, "FishBru", "we", "us" and "our" means Tonika NZ Limited.
· Tonika NZ Limited is the organisation responsible for personal information collected through the FishBru website and in connection with our products and services.
2. What personal information we collect
· Depending on how you interact with FishBru, we may collect personal information such as:
o Your name
o Email address
o Telephone number
o Billing and delivery address
o Order and purchase information
o Products purchased
o Payment and transaction information
o Information you provide when contacting us
o Information you provide when making an enquiry or requesting customer support
o Your communications and correspondence with us
o Information about how you use our website
o IP address and device information
o Browser type and operating system
o Website pages visited and interactions with our website
o Information collected through cookies and similar technologies
o Information relating to advertising or marketing interactions
· We do not generally need to collect sensitive personal information to sell FishBru products.
· Please do not provide us with sensitive personal information unless it is necessary for your enquiry or interaction with us.
3. How we collect personal information
· We may collect personal information:
o Directly from you when you purchase our products
o When you enter information during checkout
o When you contact us by email, telephone or through our website
o When you request customer support
o When you interact with our website
o Through cookies and similar technologies
o Through Shopify and other technology providers that help us operate our online store
o Through advertising and analytics services that help us understand how our website and advertising are used
· Where we collect personal information indirectly, we will comply with the requirements of the New Zealand Privacy Act 2020, including applicable requirements concerning notification of indirect collection.
4. Why we collect your information
· We collect and use personal information for purposes including:
o Processing and fulfilling your orders
o Arranging delivery of your FishBru products
o Processing payments and refunds
o Communicating with you about your orders
o Responding to questions and enquiries
o Providing customer service
o Managing our relationship with customers
o Improving our website, products and customer experience
o Understanding how customers use our website
o Measuring and improving the effectiveness of our advertising
o Detecting and preventing fraud, misuse and security incidents
o Maintaining appropriate business, accounting and tax records
o Complying with our legal obligations
o Protecting our legal rights and property
o Other purposes that are reasonably necessary for operating our business
· We will not use your personal information for purposes that are inconsistent with the purpose for which it was collected, except where permitted or required by law.
5. Shopify
· Our FishBru online store is operated using Shopify.
· Shopify provides the e-commerce platform that enables us to sell our products, process orders and operate our online store.
· When you place an order, Shopify may process information such as your name, email address, delivery address, billing information, order details, IP address, device information and payment-related information.
· Shopify may also use cookies and other technologies in connection with the operation and security of our online store.
· Shopify may process personal information outside New Zealand. This means that information provided to us through our online store may be stored or processed overseas.
· Shopify has its own privacy practices and policies, which apply to information Shopify processes. You can review Shopify's current privacy policy on Shopify's website.
6. Payments
· We offer payment methods including credit or debit card payments and direct bank transfer.
· Payments made by credit or debit card may be processed through Shopify Payments or another payment provider available through our Shopify store.
· We do not intend to store your complete credit or debit card number ourselves.
· Payment providers may collect and process payment information in accordance with their own privacy policies and applicable legal requirements.
· If you choose to pay by direct bank transfer, we may receive information such as your name, bank account name or number, payment reference and the amount and date of the payment.
· We use payment information for the purpose of processing and reconciling your purchase and maintaining appropriate financial records.
7. Google Analytics
· We use Google Analytics to help us understand how visitors use the FishBru website.
· Google Analytics may collect information such as:
o Device and browser information
o IP address or information derived from it
o Pages visited
o How visitors navigate and interact with our website
o Approximate geographic information
o Information about how visitors arrived at our website
o Other usage and technical information
· We use this information to understand website traffic, improve our website and products, and understand customer behaviour.
· Google may process information outside New Zealand.
· Google Analytics may use cookies and similar technologies. Depending on how our website and Google services are configured, certain information may also be used in connection with Google advertising services.
· We will configure Google Analytics and related technologies in accordance with applicable privacy requirements and Google's available privacy and consent controls.
8. Google Ads and advertising
· We intend to use Google Ads to advertise FishBru products and understand the effectiveness of our advertising.
· Google Ads and associated technologies may use cookies, advertising identifiers and similar technologies to measure advertising activity and, where enabled, help us reach people who may be interested in FishBru.
· This may involve information about your interaction with our website and advertisements.
· Google may process information outside New Zealand.
· We will use appropriate settings and controls for our Google advertising and analytics services and will respect applicable privacy and consent requirements.
9. Facebook and Meta advertising
· We may use advertising services provided by Meta, including Facebook and Instagram advertising.
· These services may use cookies, pixels or similar technologies to help us:
o Measure the effectiveness of advertising
o Understand how visitors interact with our website
o Reach people who may be interested in FishBru
o Improve our advertising campaigns
o Measure conversions and website activity
· Meta may process information outside New Zealand.
· The information collected through these technologies may be associated with a browser, device or advertising identifier.
· Our use of Meta advertising technologies will be subject to the settings and functionality available through our website and the relevant Meta services.
10. Cookies and similar technologies
· Our website uses, and may use in the future, cookies and similar technologies. Cookies are small files that are stored on your device and help websites recognise your browser or remember information about your visit.
· We may use cookies for purposes including:
o Operating our online store
o Maintaining shopping cart and checkout functionality
o Website security
o Remembering preferences
o Understanding website traffic
o Website analytics
o Measuring advertising performance
o Supporting Google advertising
o Supporting Facebook and Meta advertising
o Improving our website and customer experience
· Some cookies may be placed by third-party services, including Shopify, Google and Meta.
· You can generally control cookies through your browser settings. You can also use any cookie or consent controls made available on our website.
· Disabling certain cookies may affect the functionality of our website, including shopping cart and checkout functionality.
· As we add or change technology providers, the cookies and similar technologies used on our website may also change.
11. Direct marketing
· FishBru does not currently operate a regular newsletter or email marketing programme.
· If we introduce email marketing in the future, we will comply with applicable privacy and electronic marketing laws.
· You may receive service-related communications necessary to process or fulfil an order.
12. Advertising and information about website visitors
· We may use information about interactions with our website and advertising to understand which marketing activities are effective. For example, we may use information to understand whether someone who has interacted with a FishBru advertisement subsequently visited our website or purchased a product.
· We will not sell or share (with the exception of point 13 below) your personal information to third parties.
13. Who we share personal information with
· We may disclose personal information where reasonably necessary to operate FishBru and provide our products and services.
· This may include sharing information with:
o Shopify
o Payment providers
o Banks and financial institutions, where necessary to process or reconcile payments
o Courier and delivery companies
o Website hosting and technology providers
o Google and its relevant services
o Meta and its relevant services
o Analytics and advertising service providers
o IT and security providers
o Professional advisers, such as accountants or lawyers
o Government agencies or regulators where required or authorised by law
o Other service providers who assist us in operating our business
· We will not sell your personal information.
· We take reasonable steps to ensure that third parties who receive personal information from us handle it appropriately.
14. Overseas processing
· Although FishBru currently sells only to customers in New Zealand, some of the technology and service providers we use may be based outside New Zealand or may store or process personal information overseas. This may include Shopify, Google, Meta and other technology providers. Where we disclose personal information overseas, we will take reasonable steps to ensure that the disclosure complies with the New Zealand Privacy Act 2020.
15. Security of your personal information
· We take reasonable steps to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction. These measures may include appropriate access controls, secure systems, passwords, staff practices and the use of reputable third-party technology providers. However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
16. How long we keep your information
· We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
· This may include retaining information for:
o Fulfilling and managing orders
o Customer service
o Accounting and tax requirements
o Resolving disputes
o Fraud prevention
o Legal and regulatory obligations
o Maintaining appropriate business records
· When personal information is no longer required, we will take reasonable steps to securely delete or de-identify it.
17. Your right to access your information
· Under the New Zealand Privacy Act 2020, you have the right to request access to personal information we hold about you, subject to applicable exceptions.
· If you would like to request access to your information, contact us at grow@fishbru.co.nz. We may need to verify your identity before providing access to personal information.
18. Correcting your information
· You may ask us to correct personal information we hold about you if you believe it is inaccurate, incomplete, misleading or out of date. Please contact us at grow@fishbru.co.nz if you would like to request a correction. If we do not agree to make a requested correction, we will provide you with the reasons for our decision and, where appropriate, note that you have requested a correction.
19. Privacy complaints
· If you have a concern or complaint about how we have collected, used, stored or disclosed your personal information, please contact us first.
Tonika NZ Limited / FishBru
Whangārei, New Zealand
Email: grow@fishbru.co.nz
We will investigate your concern and try to resolve it with you.
· If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of New Zealand.
20. Privacy breaches
· If we become aware of a privacy breach involving personal information, we will assess the breach and take appropriate steps to contain, investigate and remedy it. Where required by the Privacy Act 2020, we will notify the Privacy Commissioner and affected individuals of a notifiable privacy breach.
21. Third-party websites
· Our website may contain links to websites or services operated by third parties. We are not responsible for the privacy practices or content of third-party websites. We recommend that you review the privacy policy of any third-party website before providing personal information.
22. Changes to this Privacy Policy
· We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, service providers or legal requirements.
· The latest version will be published on the FishBru website and will include the date it was last updated.
23. Contact us
If you have any questions about this Privacy Policy, or how we handle your personal information, please contact us:
Tonika NZ Limited
FishBru
Whangārei, New Zealand
Email: grow@fishbru.co.nz
Last updated: 24 August 2026